Social media management · Hair & beauty salons

Social media management for salons.

An Instagram that books appointments. Salon clients choose by looking: Instagram, photos of real work and easy online booking.

  • Weekly reels and posts
  • Offer and quiet-day promotions
  • Stories and highlights
Social media management for salons illustration

How it helps

What social media management does for salons.

Daily Stories, transformation Reels and last-minute slot offers.

01

Consistent posting

A monthly plan, designed posts and Reels, scheduled for you.

02

More enquiries

Messages and comments answered quickly, leads passed to you.

03

A stronger brand

A recognisable look across every platform.

04

Time back

You approve a calendar instead of creating posts.

Content ideas

What I’d post for salons.

  1. 01Transformations
  2. 02Last-minute slot offers
  3. 03Trend and care tips
  4. 04Team spotlights
  5. 05Client reviews

Daily Stories, transformation Reels and last-minute slot offers.

A month with me

What your content calendar looks like.

A real structure from a Growth plan: a mix of promotion, proof and personality.

MonTueWedThuFriSatSun1Reel23Carousel4Story5Review6Offer78Carousel9Story10Reel1112Behind the scenes13Story1415Reel1617Tip18Story19Review20Offer2122Carousel23Story24Reel2526Team27Story28
ReelCarousel or tipStoryReview or resultOfferBehind the scenes

Platforms

Which platforms suit your business?

PlatformBest forWhat we postGood fit
InstagramVisual, local, under-45 audiencesReels, carousels, StoriesSalons, restaurants, shops, trades
FacebookLocal communities and over-35sPosts, offers, events, groupsTrades, dentists, local services
TikTokReach and discovery, under-35sShort videos and trendsFood, beauty, retail
LinkedInB2B, hiring and authorityInsights, case studies, clipsConsultants, B2B, professional firms

Rules worth knowing

Before-and-after photos must be genuine and unfiltered under the ASA/CAP Code, and prescription-only treatments such as Botox can’t be advertised to the public.

Packages

Social media management packages for salons.

Starter

Sole traders and new businesses

  • 2 platforms
  • 3 posts a week
  • Designed graphics and captions
  • Monthly content calendar
  • Monthly report
Get a quote
Most popular

Growth

Local businesses ready to grow

  • 3 platforms
  • 5 posts a week, including 4 Reels a month
  • Stories each week
  • Comment and DM replies
  • Monthly report and call
Get a quote

Full service

Busy businesses and multi-location brands

  • Up to 4 platforms
  • Daily posting, including 8 Reels a month
  • Community management
  • Paid social campaign management
  • Fortnightly check-in
Get a quote

Typical prices are in the questions below. Every quote is fixed and in writing.

How it works

From first call to delivery.

  1. Discovery call

    We talk about your customers, offers, tone of voice and what has or hasn’t worked before.

  2. Audit & set-up

    I review your current profiles and competitors, then tidy bios, highlights and links.

  3. Content calendar

    Within 48 hours of onboarding you get the first month’s calendar to approve or change.

  4. Posting & replies

    My team publishes, monitors and replies. You just film the odd clip when the shot list asks.

  5. Monthly report

    What grew, what brought enquiries and what we’ll change next month.

FAQs

Social media management for salons

Typical ranges in pounds. You get a fixed written quote after a free call.

How much does social media management cost in the UK?

Most of my packages are £250 – £650 a month, depending on the number of platforms and posts each week. Paid social ad management is £200 – £500 a month + ad spend. There are no set-up fees.

Should a salon show prices online?

Yes. A clear treatment menu with prices gets more bookings and fewer time-wasting messages.

What should a salon’s social media management include?

Daily Stories, transformation Reels and last-minute slot offers.

Are there rules for salons’ marketing?

Before-and-after photos must be genuine and unfiltered under the ASA/CAP Code, and prescription-only treatments such as Botox can’t be advertised to the public.

Which social media platforms should my business be on?

Most local businesses do best on Instagram and Facebook. Add TikTok if your customers are under 35, and LinkedIn if you sell to other businesses. We’ll recommend two or three, not all of them.

How many times a week should a business post?

Three to five quality posts a week, plus Stories, works for most businesses. Consistency matters more than volume.

Tell me what you need. I’ll give you an honest plan.

A free 20-minute video call with me. A written plan and a fixed quote within three working days.